What is SERP ranking 2019
SERP ranking or Search Engine Results Page ranking is basically the position a website appears in a search engines results page.
What types of SERP rankings are there?
There are many different types of SERPS but three main categories
Organic SERPS These are the natural results that the search engine has selected as being the most relevant to your search query and the most useful to the user
Paid SERPS These are paid for by site owners and provide an easy way to jump the natural selection process and become more prominent to the searcher. Usually there is a charge for each click that the advertiser receives and the site willing to pay the most per click will gain the highest position.
Contextual SERPS These are generated by the context that the search keywords provide and can come in many forms like maps, for a local search, hotel reviews for a booking related query, images for a visual related search or even business reviews for a specific service query.
Why is my ranking important?
If you are running a website then most of your potential visitors will be provided by search engines and the better your SERP ranking then the more visitors you will receive.
It has been shown in a great number of user tests that just the top 3 SERP positions get over 35% of the search traffic and 75% of users never click past the first page
Some Search Statistics
93% of websites visits are referrals from a search engine.
70% of the links search users click on are organic.
70-80% of users completely ignore the paid ads, simply focusing on the organic results.
75% of users never view past the first page of search results.
Google has shown that 18% of clicks go to the first SERP position, 10% of clicks go to the second position, and 7% of organic clicks go to the third position.
Bing claims that 9.7% of organic clicks go to #1, 5.5% go to #2, and 2.7% #3.
There are more than 100 billion searches being conducted each month globally.
How are organic SERP rankings generated?
All the major search engines have vast amounts of data about the sites they index and for each search query they must rank these sites according to 100’s of different criteria to provide what they see as the best and most useful results.
They deliberately don’t disclose how their ranking methods work to prevent manipulation and are constantly changing or fine tuning the weight of criteria to produce more relevant results.
However over years of careful study, the online community has managed to narrow down the most important and influential factors:
Search keywords or terms related in the pages title, heading tags, image tags etc.
Relevant, original body content including search keywords or terms related.
Not over optimised with a high proportion of keywords within the overall site (somewhere between 2 to 5% is best).
Enough content to be valuable – over 200 words is mostly classed as acceptable.
The quantity and quality of incoming links using the search keywords as anchor text.
Rich media such as images or video to improve user experience.
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